Posts Tagged fourth wall
Today, I am bringing you a tag team post created for you by myself and another one of my faithful Australian readers, J. Argenta. I hope you enjoy.
Recently, I posted about Bonobos. As a result, one of my readers, J. visited the site and did a little shopping.
“I’m one of his avid readers and couldn’t help but check out the Bonobos site after he spoke so highly of it! I found some great stuff on there, but when I got to the checkout and it was $91 to get stuff shipped to Australia! — More than the pair of pants I was going to get. I was basically a stranger and hoped what I was about to ask wasn’t too strange, but I asked if he wouldn’t mind placing the order for me and sending it over for me? I offered to transfer you the money to cover it all and do so before he placed the order. I just don’t happen to know anyone in America and figured the shipping would be cheaper this way. I knew it was a long shot, but I hoped he would be comfortable with this.” – J. Argenta
This posed many challenges. I wanted to help him out. I was totally game to do whatever I needed to do, but this would certainly force me to give up anonymity. He would need to know my name and address to mail me payment. I didn’t feel comfortable breaking down the fourth wall.
I thought about how else I could help. I knew as a blogger, I had a certain level of power. I could reach out to the Bonobos PR team and see if there was anything they could do. I sent them an email:
Hey there Bonobos PR team.
I am one of your biggest fans (I bought the Shortboards – Lapis Lazuli and ABSOLUTELY love them! and have since bought some pants and hats because I love how everything fits me well. I digress) I have an odd request to make. I am a blogger. My blog mainly (but not limited to) attracts a specific audience, but one that fits well with the Bonobos brand — the gay community. You can check out my daily blog at onegayatatime.com. That being said, I love Bonobos products and am not shy about telling my readers about this. In one of my posts, I mentioned your brand and how much I enjoy it. Afterwards, I received an odd email from one of my readers in regards to your products.
[I attached his original email].
I’m not 100% comfortable making this transaction for him, but I was hoping maybe by reaching out to him I could help him solve his high-priced shipping problem. I told him I would reach out to you and see what you could do for him. I work in media, so I know the value of word-of-mouth. You can expect me to continue to speak positively about your products in my blog and can be assured I will make special note if you find a viable solution for my reader. Thanks for your assistance with this issue.
I look forward to hearing from you!
I was CC’d on an email to the Ninjas who take care of this, and they replied back, “Done. Thanks.” I was surprised how brief the response was, but I decided to wait and see what they sent to J. Argenta. I also asked them to keep me up-to-date with what they were doing so I could share the positive story. I got an email in response:
Sure no problem. Sorry about the curt email. Your message was forwarded to us from the PR team so I though I was giving her a direct reply. My apologies if that came off as short. I can definitely keep you updated. I didn’t know your friend/fan’s name but I shot him an email outlining our international shipment options (we actually pay for outgoing shipments but have to do it manually due to shipping negotiations and site shortcomings).
Thanks for reaching out on this.
“I told O.G.A.A.T. they offer free international shipping, but because of ‘how the young program is and various logistic negotiations/planning/tweaking,’ Bonobos covers the cost of shipping manually in the form of store credit. Nick also said I would have to cover customs charges, but I’ve never had to do this with other international orders from other sites. I’m not sure if other sites maybe cover this cost or just include it in their selling price.” — J. Argenta
I emailed the Ninjas again and told them the issue:
Because of this, I think you may be losing a sale and a customer, and I am disappointed in how this problem is being handled. I was hoping to report a viable solution on my blog with a happy story of great customer service to match a great product, but as of now I can’t do that. A store credit of $91 doesn’t sound like a viable solution to me. The problem would just represent itself when he attempts to apply said store credit. I would hope you would further investigate this issue or possibly escalate it to a higher level. I look forward to hearing a happy ending to this story.
Thanks for your help!
This is when Nick really went above and beyond to clarify the situation and make sure he had a satisfied customer. He quickly sent me a reply:
Let me start off by saying that I don’t think your friend will have to pay duties. Sorry about the confusion here. I think maybe there was a miscommunication on our part. Basically the deal with customs is that we (or any company/site/vendor) have no control over duties and customs charges. These are determined solely by the host countries and reimbursing recipients for customs/duties is a legal ‘iffy’ area.
[He then went into detail on international shipping and customs policies, as well as breaking out costs and examples].So basically our feeling was since we lack the ability to predict or control customs costs in other countries we would make it up to the customer by not charging them for international shipping a la the store credit option. I think the confusion here might have been due to when and how the store credit is applied.
The idea was that the most viable way of compensating for our systems/logistics shortfall was to offer a free shipping service until we could finalize a partnership with an international shipper.
Sorry for the long-winded email, I just wanted to make sure I was specifically answering your concerns in regards to, “The problem would just represent itself when he attempts to apply said store credit,” since the store credit actually resolves the problem of shipping costs, not make it worse.
I know it’s a bit of hassle if you’re an international customer which is why we really do try to do as much as we can at the moment given the resources available to us. It’s a big headache on our end as well as we would love to develop an international customer base (pants = the universal language). It’s just proven to be a much bigger bag of worms than anticipated and therefore has been much slower going in terms of negotiating with a shipping agent.
The short answer for your friend is that he will only pay for his clothes, we will cover shipping, and as far as I can tell he won’t have to pay for duties (though again, my knowledge of Australian customs law is cursory at best). The only catch is that he has to shoot us a quick email or give us a call so that we can drop the credit to cover shipping into his account.
If you have any other questions, please don’t hesitate to shoot us another email or give us any feedback. I always love talking shop.
All the best.
I was duly impressed, and I let him know:
Hey dude. Thanks for the explanation. I indeed appreciate the long-winded email. You know your sh*t. I also appreciate the time it took to write and explain. I’ve passed along the info to my reader. I will continue to give nothing but rave reviews going forward of Bonobos and will not the extra effort you made to make a customer (and myself) happy.
He replied once more:
No problem dude. I just wanted to make sure we were on the same page. We’re definitely a little behind the eight ball when it comes to international shipping so your (and your friend’s concerns) were well founded and we appreciate you keeping us honest. We’ll be in touch and feel free to give us a holler any time you have a question.
I relayed this information to J. Argenta to make sure he knew how this would go down.
“I finally understood what they were talking about. It all sounded good! All this for a pair of pants! But, I thanked O.G.A.A.T. for being so persistent and placed my order. It’s nice to know there are people out there willing to help out a stranger in need (of some new pants).” — J. Argenta
I was happy to hear the transaction come to a positive outcome. I am happy to bring the story to you and highlight Bonobos customer service on this issue. They once again proved they are a company with not only top notch products but also top notch service. They really went above and beyond to help an Ozzy out who needed a pair of pants…
I’m Jason by the way. I live in Australia, obviously! Hello! I’ve got a blog as well — Not one that I advertise much at all, but I’ve sort of been branching out a bit with it lately. Not sure if it would be your type of thing — It’s a bit random really, just about everyday goings-on, and things that I find interesting like racism and gay-related things. I wrote my own little gay life story a few posts ago after coming across so many gay-related blogs. Anywho, check it out if you like — jaargenta.blogspot.com – and I’ll look forward to hearing from you!Follow @onegayatatime