Posts Tagged Single Edition Media
Good Things Do Come in Small Packages!
Valentine’s Day will be upon us before we know it. I myself have never celebrated Valentine’s Day. I haven’t much had the chance to be honest. I’ve only ever been in a one relationship that spanned over the “greeting card holiday,” but when that day came, I was traveling domestically for work.
As we close in on V-Day, I thought it would be nice to shine a light on some of NYC’s finest establishments. This weekend I had the pleasure of attending Sweets in the City, an event hosted by Single Edition. Originally planned as a bus tour of some of Big Apple’s most romantic locations, the recent blizzard forced plans to be altered. Instead, Single Edition scrambled to gather all these great NYC treasures in one place.
Certainly when I say cupcakes and New York City in the same breath, most think Magnolia’s. I’m here to change that. The first confectionary I’d like to share with you is Sprinkles Cupcakes. Located near Bloomingdale’s between 60th & 61st streets, this purveyor of pure, delicious, uncomplicated, scratch-based cupcakes has blown me away.
The days of sharing a late-night romantic slice of pie at a diner have gone by the wayside. And, since the cupcake craze hit the scene, I personally (and unsuccessfully) have been trying to supplant it with a pie craze. After my first bite into a Sprinkles cupcake, my struggle ended and I was officially onboard.
Sprinkles has struck the perfect balance of cake and icing ratio. Most cupcake peddlers botch this entirely, forcing me to scrape half-a-pound of icing off my dessert before biting into it. Sprinkles has mastered this art, and made me reevaluate my love-hate relationship with cake’s red-headed stepchild. But enough about my cupcake hang-ups!
I got to sample Sprinkles’ decadent red velvet. Much to my delight, I didn’t have to sink my teeth in to find out what flavor awaited me. They’ve devised a brilliant color-coded system of dots adorning the cupcakes, revealing the flavors hidden within. Although not all flavors are available every day, they’ve developed a calendar telling you when your favorite flavors will be available.
When I got home from the event, I plopped down on the couch for a romantic evening and split the cupcake in half. The portion size was perfect for sharing, although truth be told, it was so sinfully good that my better half nearly missed out on his half. The cake was incredibly moist and scrumptious, the icing was perfection, and my teeth didn’t ache from sugar overload.
On top of their first-class cupcakes, Sprinkles offers great service as well. No matter the occasion, they can accommodate — weddings, parties, gifts for all occasions, last-minute orders, deliveries and more. They’ll even print your logo, monogram or any graphic on a sugar decoration. The pleasant surprises didn’t end there. When discarding evidence of my indulgence, I was also pleased to see my treat was packaged in a tiny, recyclable and aesthetically simple brown box. Who doesn’t love an eco-friendly, green company these days.
Disappointed you can’t experience this decadence because you don’t live in New York City? — Not to worry. They are baking cupcakes specially for you in Chicago, Washington DC, Dallas, Houston, La Jolla, Newport Beach, Palo Alto, Scottsdale and their flagship store in Beverly Hills. You too can find true love in the bottom of a small brown box.
So this Valentine’s Day, show that special someone just how much they mean to you with one of NYC’s true treasures — Sprinkles cupcakes.